Lenovo: Yoga Book

Lenovo's newest product launch is not quite a netbook, not quite a tablet, but all amazing. Yoga Book has a built-in keyboard that transforms into a drawing pad. It can recognise your handwriting and multitask - a first for an Android tablet. How do we show off the amazing Yoga Book? With five quirky little films. The rollerskater is a personal favourite. 

Agency: Huge
My role: Concept, copy, rollerskate maintenance.
Year: 2016