Nike: What's Your Advantage

Nike Football Netherlands asked The Kennedys to make something fun for their Facebook page that would get fans excited for the coming football season and raise awareness of their four football boot lines. 
We created, in collaboration with Dam Armada, the ‘What’s Your Advantage?’ game. The game tests users on a skill that aligns with each football boot, and in the end it ‘prescribes’ the best boot to the user.

In the Netherlands the game was played more than 12,000 times in the month following its release, with top players like John Heitinga and Rafael van de Vaart taking the test and sharing their score. 

Oh, and we made it in two weeks, from brief to delivery

Agency: Wieden + Kennedy
My role: Concept, bargain basement UX, copy.

Year: 2011