Shockwaves: Style Playground
Styling brand Shockwaves came to Nomads with an image problem: they were losing credibility with their young audience. We created a new brand platform - Style Is Your Playground - and a series of the strangest hair product demos you've ever seen. Think YouTube hair tutorial meets The Price is Right meets David Lynch.
We had some spare bandwidth on the shoot day, so we decided to put Shockwaves' Strong Hold Gel to the test with a wall, a stopwatch, and a variety of household objects. Key learning: watching a donut slowly fall off a wall is hilarious, and no one knows why.
My role: concept, copy.